Booming: Television News Channels in India
News programs suddenly became popular, competing for attention with other popular programs broadcast on different channels. All major TV channels include at least one news channel in their package. The biggest headache when launching a satellite channel is software for round-the-clock programming. Today, news gathering is a big challenge for 24-hour news channels. To accomplish this task, new electronic channels have always sought to cover all incidents, regardless of location, location or time. These channels not only revolutionized the presentation of news on Indian television, but also changed the formats of information. Until the 1990s, Durdarshan monopolized news programs on Indian television and turned news programs into low-level activities. Now private channels are turning news into essentials such as food, clothing and housing. Today, the strength of all newsletters is their timeliness, objectivity, excellent editing and high quality images. The news has come a long way since the days of DD. From local to international events, from breaking news to news analysis, from soap operas to third-page news, all events are covered in the news. In this article we discussed some important changes in the media in India before and after the Gulf War.
Indian TV – Flash Back
Television in India is undergoing profound changes in the current liberalized environment. To understand these changes, you need to have a brief idea of how far television channels have come. The trip began as a pilot base for a UNESCO financial grant on September 15, 1959. A makeshift studio in Akashwani Bhavan, New Delhi, was chosen as the site of the experiment. The experiment began with a one-hour program broadcast twice a week on public health, civil rights, education, traffic, etc. A daily newscast programme was broadcast to Indian television viewers. But the big drawback of television was that you couldn’t enjoy the original color of the objects because of the black and white transmission. The first multi-colored programme was the Prime Minister’s address to the country from the Red Fort to Delhi on the occasion of the 35th anniversary of India’s independence. On the same day, DD National TV channel was launched. The aim of launching a national channel is to promote national integration and to instill in Indians a sense of pride. Indian spectators also enjoyed a colorful version of the Asian Games held in New Delhi in their living room. Coverage of major events and various events contributes to the penetration of television signals into the secluded corners of the subcontinent. The Government of India has taken all possible measures to expand its television coverage demographically and geographically. By 1983, only 28% of the population had access to television signals, doubling by the end of 1985, and by 1990 more than 90% of the population had access to television signals. In 1984, the DD Metro channel was added for exclusive entertainment for city viewers. Initially, this network was limited to megacities.
As a public broadcaster, Durdarshan reports the news naturally. All contentious issues have been removed. The government in power had much control over the TV show.
Gulf War – Catalyst
Satellite television in India has become transnational since 1990. This coincided with the entry of transnational companies into Indian markets as part of the government’s privatization policy. International satellite television was introduced to India by CNN through coverage of the Gulf War in 1991. In August 1991, Richard Lee launched Star Plus, the first satellite channel to broadcast the signal to the Indian subcontinent. Subhasha Chandra’s zee TV was released in October 1992. This is the first private Hindi channel in India that has interested Indian viewers. This development was followed by Sony, and a little later and national channels such as Eenadu, Asianet and Sun TV. Entertainment programs have become central to the organization’s software strategies, and advertising has become a major source of funding. Doordarshan’s previous mandate to promote socio-economic development was clearly weakened. Durdarshan has faced stiff competition in news and public relations programs with international channels such as the BBC and CNN. Dordarshan planned to sell slots for the news program in a sponsored category. In February 1995, NDTV became the first private producer of the national news “News Tonight” to be broadcast on Doordarshan, a new chapter for Indian television in terms of field reporting with relevant footage. In the same year, TV Today Network took a 20-minute segment of DD Metro and broadcast the program in Hindi and current events “Aaj Tak”. This program has become popular due to the wide coverage and unique style of presentation of the late S.P. Singh. However, we remembered the message about the registration “Yae Thi Khabar Aaj Tak, Intisar. Kijie Kal Tak.” A large number of viewers across India watched “Aaj Tuck” as a daily habit because of the innovative style of news reporting. With the exception of Anhon Dehi, a brief daily TV NewsTather about Nnini Singh, Business Aaj Tuck and Newstrack was broadcast on the Durdarshan Metro channel. This is the period when satellite channels focus on entertainment programs for their channels.
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