Newsletters or Email or News Feeds – Which is Better?
Many companies periodically mail out newsletters to keep subscribers up to date with news from their business or industry, in order to maintain a loyal customer base to whom they can sell additional products or services. The widespread use of the Internet to disseminate information and the growing number of RSS channels as a powerful online communication tool raises the question of whether businesses can be better served by news feeds rather than newsletters.
There are obvious convenience factors that contribute to the publication of news feeds instead of newsletters: no delays or costs in the development of newsletters, no delays in printing, no printing costs, no fees, delivery, no mailing lists. But are news feeds more effective than newsletters for sending messages? And if so, can a person who barely knows news feeds and is limited by computer skills for email and surfing the internet can publish on their own? A news feed?
In addition to the obvious benefits of the news feeds mentioned above, an important question to be asked when assessing the effectiveness of a newsletter compared to a news feed is whether the information is temporary. If a company publishes information on topics such as the stock market, real estate, investment, weather, new products or services, competition analysis, product catalogs and prices (and you can probably add more to this list), the effectiveness of the newsletter decreases dramatically as the time between the “event” and the delivery of event information increases. If the newsletter is published every three months, the information is on average six weeks old! And it’s not just that the information comes too late to be important to the recipient, but also because the recipients discover that the newsletter has nothing to do with their business and environment. Unfortunately, this means that it is considered spam and thrown into the shopping cart without opening. Why should I worry about an investment opportunity if by the time I receive this notification it is too late to act on it? (There’s a trash can in the lobby of my post office, so you can easily throw away junk mail without taking it home.)
Aware of this pressing problem, businesses are increasingly relying on e-mail to send out a list of subscribers. You saw the arrival – “Sign up for our newsletter.” For many, this is seen as a voluntary spam. Even if someone is reluctant to send their email address to these private lists, we hope that spam filters will often discard this email, and for the received email (and we all know at what point spammers have become effective) legitimate business email is usually lost amid all this spam. So who cares if the company has avoided problems with the development, distribution and delays associated with newsletters via e-mail, if the message never catches the eye?
News feeds effectively fill in gaps in newsletters and emails. With the help of news feeds nothing is printed or sent by email, and the news feed is easily accessible on the Internet. Recipients can voluntarily receive information without “pushing” it to themselves, so you don’t get the impression of spam associated with news feeds. News outlets can receive this information when they feel comfortable, and can receive warnings or “signals” when new information appears. For example, if you want to listen to investment advice from a consultant who publishes a news feed, you can subscribe to this news feed – without disclosing your email address – and whenever new information is published, you can receive a signal. and work with that information in real time. Imagine… Just seconds after the notification is published, you can read this new information and act on it.
If you intend to send spam – in other words, send unwanted information to others for profit – then news channels are not for you. Your goals just won’t listen to news feeds that don’t interest them! Spammers are fixated on bulk emails and mailings in the hope that recipients will accidentally discover spam and be tormented by the temptation of the message in the offer.
How do you tell others about your news feed? In any message you make (your business cards, website, articles you write, etc.), include the address of your news feed. This is the equivalent of a website address, except that it presents a news feed using modern browsers. (Older browsers don’t support news feeds.) Typically, your website has a standard RSS button, which is displayed when your news channel and the channel itself are pressed. ‘The news channel address for subscription (more on subscription to news feeds below).
To effectively promote your news feed, choose a news feed publishing service that can display your news directly on your site, match the design of your site, and have the means to subscribe to that news feed. Publishing new material on the site, along with regular news posting, is an extremely easy way to add new content to your site that can actually improve your site’s rating in search engine results (SERP).
If you choose Enfeedia to host your news feed, you can simply tell others your “account name” and they can access and read all your news feeds. It can be very simple: “See my news feeds on Enfeedia, the name of my account.
What does a subscription to a news feed mean? This depends on the service you use to subscribe, but usually it means giving the address of any news channels that interest you, and the service keeps a list for you so you can easily read your feeds whenever you want. .. with all the current news. With MyYahoo’s personal page, you can sign up for warnings when articles are published in the news feeds you subscribe to, even through your mobile phone, if you like.
Modern browsers allow you to bookmark for news feeds – just as you can create bookmarks for websites – and receive notifications when new items appear in the news feeds you’ve added to the bookmarks. And in its “Leopard” operating system, Apple integrates news feeds into its email program, making news feeds available for major network communications.
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