How To Optimize Your Google My Business Listing

Google offers businesses access to a free marketing kit with stickers, social messages, and printable posters. If you need to close seasonally or temporarily, check your business as temporarily closed. This will keep customers up to date without affecting their local search ranking. If you have a physical location that customers can visit, select Yes. You may also be asked to place a marker for the location on a map.

Google My Business allows you to publish important business information to potential customers. Help with local SEO and offer the opportunity to get in touch with your customers more frequently. In addition, it is a free and valuable tool to manage interactions with your customers and present important business updates. For local businesses, our respondents agree that a Google My Business list is more important than social media, content marketing, email marketing, profiles on other directory sites like Yelp, and all forms.

When it comes to local SEO, Google My Business helps by placing it on a panel at the top of the search screen. Weekly photo upload with Geo tags – We upload photos to your list and make sure they are tagged with the correct keywords and geographic location for your local business. Weekly Publications: Google allows you to post content and special promotions that appear on your business list when people search for your business. We will post updates to your company every week to keep your listing fresh. Google My Business is predominantly important to locally oriented SEO. With free access in theory, even companies without a website have the option of achieving high ranking within organic web search.

As with social media platforms, you can post on your Google business profile about ads, offers, events, and products. Messages are created in your Google My Business panel and appear at the bottom of your company profile in the ‘Updates’ section. However, they can become more prominent depending on the search query. The integrity of your Google business profile not only helps Google rank it more in local search results, but also increases the number of actions customers take when they find their profile.

If your company does not have a location that customers can visit, but offers a service or delivery, you can indicate your service area. You can also choose to pay for Google Ads services to promote your business list locally. Take the time to write a good description to add to your listing and try to make it as local as possible to make it more relevant to the user. The description is used as an overview of what your company is doing and the keywords related to your company can be used here. Your GMB description may contain 750 characters, but it’s worth getting the most relevant information in the first sentences.