15 Tips For Filming And Editing Marketing Videos

If you use more than one camera to record the same scene, the cameras can have different standard color temperatures. This is a problem when using cameras of different brands like Sony and Canon. It can also be a problem when using cameras of the same brand. Imagine how disturbing it would be to see alternating bluish-yellow and warm clips? Set white balance on all cameras before recording to produce more consistent and professional looking clips.

The community is quite active and they generally mention the equipment they used and the story behind the video. Watch some of those videos, pick your favorite and learn from it. To view the video in slow motion, play it in the photo gallery or on the camera roll on your phone. Your phone automatically slows down 80 percent of the video average. To change when the slo-mo effect starts and stops on an iPhone video, tap the settings icon below the video and drag the small hash marks left and right. Instead of shooting everything from a place at eye level, try taking a wide shot and then approaching your subject to shoot a close-up.

But if not, find a shelf or a small tripod to stabilize your phone near the light source. When it comes to video lighting, the simplest option is to use the world’s most powerful and cost-effective light source. When you’re preparing to shoot something into the camera, let that sun shine directly on that face. This ensures a beautiful and uniform light that hides the spots and highlights the colors in your eyes. We all make more videos, but not everything looks great.

Several phones now come with optical image stabilization, such as the latest iPhones and Samsung Galaxy phones. It is when the camera uses information from the gyroscope and the telephone accelerometer to accurately move the camera optics to compensate for the movement of the phone. So if your hand vibrates a little or walks while you photograph, the phone can calculate and correct that movement.

This will speed up the machining process and reduce post-production costs in the future. Most smartphone cameras do not have a real optical zoom, just a digital zoom, which increases existing pixels without additional clarity. A focal length of approximately 1.6 gives you SVOD lots of detail and bokeh. If you want close-up dramatic shots in slow motion, set your camera to 120 fps. Don’t forget to vary the frame rate so you can use different speeds. Vimeo Travel is a great place to find high-quality inspiring travel videos you can learn from.

If your video contains people who talk to the camera, you may be thanking your grandmother for the present, then you need to make sure that your phone can capture that audio clearly. For best results, consider buying a small external microphone, such as the VideoMicro Network, which connects to your phone’s headphone jack and dramatically improves sound quality. Our Shootsta kit is full of a DSLR camera, tripod, LED light, microphones, iPad autocue, etc. – Everything you need to make great videos. If you are not a Shootsta customer, check your equipment on your change list in step 1 and bet on stable terrain, with a tripod or gimbal to avoid the shaking chamber (unless you do)! Also make sure your backup technology is accounted for, p. empty SD cards, charged batteries and the like.

You can learn from our video editing tips, which include simple but professional techniques, as well as simply cutting, cutting, and correcting video clips and audio levels. Staying physically closer to your subject improves image quality, less digital noise, and a better focus on your videos, as most smartphones use a digital zoom instead of an optical zoom. If your video requires close-ups of small details, they make macro lenses with clips that adapt to any iPhone or Android smartphone. This applies to video recording with any smartphone, regardless of whether it has optical, digital or image stabilization. Finding ways to prepare while recording video is key to making your images look smooth.

Here are five quick tips to create engaging videos with simple devices like a mobile phone or digital camera. When he talks about a tripod, he automatically implies that he puts his camera on it and points it somewhere. How you point this out and how to configure your recording can make a big difference in the professional aspect of your video. So here you have a completely free composition of 101 tips. In today’s post, I’m going to share 15 tips for editing and producing marketing videos, so grab a cup of coffee and get ready for an intensive course in marketing video production.

We have guides to the best free video editing applications for Windows, the best video editors for Android, and the best iOS applications for editing videos. In addition to removing unwanted parts from your video clips, these tools allow you to merge multiple clips and photos, add a soundtrack, video filters, and create mini movies worth sharing. If you want to take a closer look, it’s tempting to reach the zoom button on your camera. Most smartphones only offer digital zoom, which can affect the quality of your image. Also, the closer you get, the more likely your video will become choppy even if you use image stabilization. Now that everything is ready, make a small footage to make sure everything looks and sounds great.