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The shorter the active lifespan, the more frequently one must post to that channel to maintain engagement . The rise of social media means it’s unusual to find an organization that does not reach its customers and prospects through one social media platform or another. Companies see the importance of using social media to connect with customers and build revenue. You need to know what your target customers are interested in if you’re going to try to reach them effectively.

Manage your Facebook presence alongside your other social media channels using Hootsuite. From a single dashboard, you can schedule posts, share video, engage your audience, and measure the impact of your efforts. Using tracking tools like the Facebook pixel, you can show these potential customers social media ads for the exact products they have browsed on your website or placed in the shopping cart. To maximize the benefits of social media for business, make sure to have a content marketing plan in place, too. Recommendations from friends and family play a huge role in consumer decisions, as do reviews. When you get people talking about your product or company on social media, you build brand awareness and credibility, and set yourself up for more sales.

Get employees, business partners, and sponsors to “like” and “share” your page. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better.

With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter a natural place to reach new and highly targeted potential customers. Consider that there are now more than 4.2 billion active social media users across the globe. Social media is not just about brands connecting with their customers. In fact, at its root, social media is about connecting people to people. If you’ve attended a Social Shift training session I’ve led, chances are you’ve heard that almost every single friend I have in San Francisco, I met through social media.

Having a combination of text, images, and sound can help emphasize your message and catch people’s attention at multiple points during the presentation. An embedded customer testimonial video can go a long way to reinforcing adekola odunlade movies a message of good service, giving more credibility to the presenter. Special effects, such automated highlighting or underlining of text on a slide, can break up text-heavy slides as long as they are not overused.