Why Video Marketing Is So Powerful
So, make sharing easy by including social sharing buttons under your videos. You will experience the magic as your customers and sales increase before your eyes. Using social media platforms, videos, blogs and websites, traditional marketing and advertising are no longer the best method to reach your target audience. The rapid growth of the internet means that companies need to consider new and innovative ways to break the noise and promote their product to the right person at the right time. A growing proportion of consumers use mobile devices to buy products and services. As such, they watch a lot of videos on those mobile devices; in fact, mobile video views have grown by more than 200% over the past decade.
Video marketing is one of the strongest and most useful tools you should use in your marketing strategy. Nowadays, more and more companies are recognizing the enormous potential of content video marketing. As a result, potential customers are less likely to read your content if it is in the form of a long-written blog; instead, they’ve proven to be more receptive to visual content. What makes video marketing more powerful is relativity.
There’s a reason why major search engines like Google and Yahoo! now put videos at the top of the page after a search. This is because 50% of internet users prefer to watch videos about a company, product or service before buying a product or service. In addition, video content attracts more traffic than other forms of content marketing.
We recently published an infographic about how powerful the video will be. This has been a year of complete video revolution for marketers. According to Wyzowl’s statistics, 63% of businesses have started using video content marketing. Of these, 82% of companies believe that video marketing is an important part of their strategy. The video is progressing fast and will reach new heights faster than we think. This trend is driven by 83% of companies believing that video marketing gives them a good ROI.
Consumer preference will lead to the explosion of video in content marketing. Video will be used more for conversion and lead generation. This is where video can affect sales in later stages: explainer videos, video ads, etc. will be a crucial part of your marketing efforts if the goal is to convert. People buy products online after viewing and reading reviews. Video marketing is one of the most powerful and efficient ways to reach customers and promote your business. Video can be used in a variety of ways, from creating short ads that are placed on social media to producing longer videos as part of a comprehensive marketing strategy.
Well-designed marketing videos present your service or product in a conversational way. The advantage is that the customer feels that connection one-on-one, and that builds their trust. The above reasons should be enough to show you why video marketing is so powerful.
So if you’re not already using video marketing to increase your business revenue, now is the time to get started! Video is also a great way to build trust with potential customers. If you see a real person talking about your product or service, you’ll create a connection with viewers and they’re more likely to do business with you. Finally, video is an extremely versatile medium that can be used for a variety of purposes, from providing educational content to presenting your company’s culture. When you post on social media, your video content competes with a lot of information on the screen. If your viewers are watching from their mobile devices, there’s even more competition.
One of the main reasons video marketing blaster review is simply because it meets the wishes and expectations of consumers. Today’s consumers prefer more engagement from the brands they want to do business with. While a professional website and good products or services are also vital, using videos as a tool to engage the customer is also an important part of increasing sales and staying competitive.