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An example of a long-tail keyword is “pizzeria in Harrisburg, PA.” These keywords are specific, so they help attract the most interested potential customers to your page. When users perform local searches, they use long-tail keywords to find the right business. If you integrate the right local long-tail keywords, you’ll attract more foot traffic to your store.

If your business doesn’t have reviews, potential consumers may be hesitant to give you their money. Many local listing guides allow consumers to post reviews of their experience with a local business or their thoughts on a specific product or service. This gives potential customers the confirmation they need to proceed with their purchase from you.

While similar to traditional SEO, there are many unique challenges to face and tactics to use that are specific to local searches. The listing appears on the right side of the search results pages and is primarily displayed for brand searches. Listings contain basic business information, such as company name, website URL, address, phone number, and products or services. The listing also allows the owner to upload photos, update hours of operation, post upcoming promotions or news, and collect and respond to reviews. When you try to decide which business to show in the local package, your Google My Business profile is 25% of the ranking factor in Google’s local algorithm. There are many ways for local businesses to increase their online visibility, but few are as effective as investing in local search engine optimization.

Local SEO allows them to see a company name, contact information, schedules, reviews, and more directly on the results page. Most importantly, it serves to promote your business’s visibility into location-based searches by improving your local search ranking. One is profitable, seO can be a very profitable form of digital marketing even against the biggest competitors and another is user mobility, that is, by improving the usability of your site, your ranking in search engines will improve. Whitespark offers local listing management, recommends where to list your business, vets your competition, and builds and monitors the growth of your citations for better local search rankings. Local SEO is important for online businesses and for businesses looking to attract foot traffic.

If your business isn’t on page one, your competitors will get the entire company, and within a few years, you’ll probably struggle to stay afloat. We don’t want to be scared, but the trends are pretty clear and people will only rely more and more on search engines in the future. Unless you can rely on traditional marketing and word of mouth, you need to focus on local search engine marketing if you want to grow your business in today’s digital landscape. A local appointment is any online mention of the name, address and/or phone number of your local business. These quotes have the potential to positively or negatively affect your search ranking and how potential customers find your business. When a web user searches for a specific service, they often want it in the very near future.

These reviews and ratings are critical not only for brand awareness and reputation, but also for search engine optimization and organic search results. People will trust online reviews, and negative reviews can be detrimental to an organization’s success. Google Business Profile So make sure you respond positively to reviews and ask customers to leave a note about their positive experience whenever possible. Your Google My Business or GMB page is one of the most valuable tools when it comes to a small business SEO strategy.

Although the local map package appears in Google’s default organic search lists, separate algorithms send the most important Google search results for local rankings and local map package results. As a local business, you have the option to appear in the top organic search results and the local map package at the same time. After analyzing user behavior across billions of searches, Google found that people looking for certain types of businesses need results from their immediate environment.

Local listings help users find local businesses and can affect a business’s traffic revenue potential. By creating local listings, businesses may be able to increase their search engine rankings and attract more customers. Search engine optimization is the common practice of implementing online tactics to optimize websites and naturally increase their visibility and rank on search engine search results pages. While general SEO can help your business rank nationally for keywords, local SEO can target specific audiences in your area to attract leads and increase conversions. Local SEO also allows businesses to promote their products and services to local customers in a specific area.