News This Noon

Nowadays, a kimono is worn with some regularity, mainly during special and formal occasions such as weddings, tea ceremonies, formal traditional events and funerals. There are many different types and styles of kimonos and the right style and color of kimono are chosen depending on the occasion and the age and marital status of the person. Japan has a wide range of traditional clothing of which the kimono is the best known.

Kanzashi has a long history and is still used by many in modern times. When attending a formal event, many women will wear a kanzashi in their hair. Kimonos were traditionally Japanse winkel worn with 1 to 20 layers for fashion and warmth, depending on the formality of the occasion, the social status of a person wearing the kimono and the season.

Today, men are more likely to wear hakama under their kimono on formal and informal occasions, while women generally wear the garment only for graduation ceremonies and when performing traditional Japanese sports such as aikido and kendo. Zori (草履) is the ideal footwear when it comes to formal Japanese fashion for both men and women! The characters literally mean straw, but nowadays they are very often made with synthetic materials.

And wearing Japanese clothing is the guarantee to make others notice your love for the culture of the rising sun and thus start a conversation about topics such as manga, anime or Japanese streetwear. “Street Fashion” is the sense of style of creative people who take all kinds of information and express their personal values through their outfits. The fashion and culture research institute “ACROSS” stood on the streets of Shibuya, Harajuku, Shinjuku on August 9, 1980. Since then, every first Saturday at the same time, we observe every city, people, fashion and measure the number of passers-by and trending fashion items, we interview carefully. Our concept is “street fashion marketing”, it is based on an approach called “cultural studies” from the academic background. This is a documentary with a realistic picture of the 37-year-old youth of Tokyo.

Then, in the winter of 1991, when Shibuya Casual has lost all semblance of its original form, the girls, apart from the fashion of boys, are swept up in the paragal trend and adopt a typical style of curved socks with short BCBG boots. American brands such as MCM, LeSportsac and LA Gear became very popular and then evolved into the colorful West Coast girl style called LA girl. In 1992, this suddenly changes to the largely monotonous casual French. Typical features include hair pulled back with a bar, carved rib and knitted stitching, and leather cord hangers. The basic fashion concept of mixing and matching simple items in an elegant way is actually the same as with Shibuya Casual. The Japanese-style T-shirt has become a staple in the closet of anyone who wants to go back in time.

While the various fashion subcultures on display certainly continue to thrive, the streets of Tokyo are filled with more accessible Japanese fashion trends that will inspire you more adventurous clothing styles. People love to adopt Japanese fashion by buying from the most popular and global Japanese brands.